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DOI: 10.1177/1362480604046657 Refining control balance theoryNorth Carolina State University, USA This article proposes revisions to control balance theory to address a logical flaw, mistaken categorization, and inconsistencies and conceptual ambiguity in the original formulation, and it attempts to accommodate empirical findings that challenge some of its premises. The reformulated theory addresses three forms of behaviorconformity, deviance and submissionand introduces the concept of control balance desirability to help resolve some issues in the original formulation.
Key Words: control balance theory theory development
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